FASHION FADES. SPIRITS ARE ETERNAL.

SAINT LAURENT BRAND EXTENSION

SAINT LAURENT SPIRITS

This brand extension consists of three Saint Laurent spirits that represent the aspect of exclusivity and the alluring aesthetic of the brand. It is more than just a high-quality spirit, it is a limited edition collectible.

Creating a sleek bottle followed by an enticing invitation to a pop-up event entices customers to what feels like a 1920s prohibition speakeasy—it is all about allure, sophistication, and exclusivity.

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PROJECT THREE

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PROJECT FIVE