FREE PEOPLE
SIX-MONTH BUYING PLAN
This was a group project that was an extensive analysis of the Free People brand and its parent company URBN. Including profile analysis, competitive market overview, and a six-month buying for various storefronts. This project features strategic and analytic skills along with their risk factors which provides valuable insights into the fashion industry and the unique positioning of Free People within it.
By: Kelsey Silverstein, Jaxie Garza, Robbie Jackson & Caroline Lipsey
