BEHIND THE SCENES WITH THEORY

FASHION SCHOLARSHIP FUND

FSF MARKETING ANALYTICS PROJECT 2024

This project was for the marketing section within the Fashion Scholarship Fund (FSF) for 2024. The prompt was to select a brand and create a one-year marketing strategy to implement new ESG initiatives into the brand. My concept was based on Theory’s existing environmental strategy called “Theory for Good” and I captured how the brand could further promote their impact and show how they are sourcing raw materials, creating fully sustainable garments.