RIVA SOLARE SUMMER

BULGARI FRAGRANCE ORGANIC CAMPAIGN

During my time as Bulgari’s Creative Visual Fragrance Intern, one of my tasks was to increase the visibility and overall brand awareness of the Allegra Fragrance Collection, specifically focusing on Riva Solare which exudes the essence of an Italian summer. I created, styled, and photographed images of the Riva Solare perfume to help further our research on what type of content our target consumer responds to. As I was running an organic Instagram specific to Bulgari Fragrances, this was one of the many photoshoots I conducted and posted to the account where there was a significant increase in post impressions by 40% as well as consumer engagement.